Last weekend I was fortunate enough to be given the opportunity to present at the Strategic Entrepreneur Summit in Sydney alongside Siimon Reynolds and Brian Sher as well as an array of other speakers including:
- Matt Rockman – the founder of Seek.com.au
- Roberto Boschiroli – My colleague and good friend and also one hell of a Pay Per Click/Google Adwords Expert
- Brian Sher – marketing and start up business growth expert
- Wendy Haung – also my colleague and a social media expert
- Ari Galper – Australia’s #1 expert on trust base selling
- Andrew Roberts – our Fortune Institute performance coach
- Ben Dexter – Web and CRM specialist
The seminar ran for two days and covered many areas to help individuals and businesses grow both offline and online. Covering aspects from hiring, to creating a vision, unique selling points, time management, internet marketing and more.
The 2-Day Strategic Entrepreneur Summit
I presented for 45minutes to a crowd of 400-450 small business owners on the foundation principles of SEO which covered the following points:
- What is Search Engine Optimisation?
- How do Search Engines Work?
- How does Google improve their Results?
- Principles of SEO – C.L.A.P
- Content
- Types
- Structure
- Ongoing Discussion
- Social Sharing
- Strategy
- Links
- Strategy
- Social Links
- Age
- Pages
- Strategy
- Analytics and Measurement
- Summary
I’ve included a copy of my slides in an embeded “Slideshare” format, which due to the limits of their technology, does not inlclude videos. For this reason, I’ve included links to the videos below:
- How Search Works (Slide 6)
- How Google Makes Improvements to its Search Algorithm (Slide 9)
SEO Foundation Principles @ Strategic Entrepreneur Sydney – March 2012
It was a great experience and one of my favourite events I’ve participated in. I got a lot of positive feedback and more importantly, helped a lot of people with their understanding of search engine optimisation, how it works and how to implement it effectively.
I hope you’ve enjoyed it too and I look forward to seeing you at other events where I’m speaking!