Answers to Common Questions About the Google Mobile-Friendly Update

April 22, 2015

in Search Engine Optimisation

Google’s latest algorithm update focusing on mobile-friendliness is well and truly on its way to be completely rolled out. Yesterday, the official Google Webmaster Blogposted some answers to frequently asked questions about the update. This post is a quick summary of that article designed to be more “to-the-point” using statements rather than a “Q&A” format.

Today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. – Google Official Webmaster Blog (April 21 2015)

Affects Mobile Search ONLY

  • The update has ZERO affect on desktop and tablet searches. Only mobile search rankings are affected at this stage.

Is Worldwide

  • The update affects all languages in all regions globally.

Works at the Page-level

  • Is not a site-wide update. IE: If ten of your site’s pages are mobile-friendly and the rest aren’t, only those that are mobile-friendly have the potential to be positively impacted.

Is a “Live” Update

  • As soon as Google crawls and indexes your site, they’ll determine whether it is mobile-friendly. You don’t have to wait for updates like you did with Panda/Penguin.

Rollout period

  • Google have stated it will be a week or so before the update rolls out to the entire index. Keep this in mind if you haven’t seen any changes yet (positive or negative).

Linking Out

  • If you link to a site from yours that ISN’T mobile friendly, you will NOT be negatively impacted.


  • Just as the algorithm has always worked, mobile-friendliness isn’t the ONLY factor looked at when providing mobile results. The search query is still a very strong signal meaning a site that ISN’T mobile friendly could still rank highly if it has great content. You’re best bet is to have great content AND be mobile friendly.

Ensuring You’re Mobile-Friendly

Earlier this week I published an article “3 Ways to Check if Your Site is Mobile Friendly” you should check out if you’re unsure.

As always, If you have any questions or are having issues i’m very interested to hear from you and will help however I can. Get in touch or leave a comment below!

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