Seth Godin is a man I well and truly respect and admire for who he is, what he does and what he believes in. He’s a world class marketer, speaker and author of over 17 best-selling books on topics like marketing, leadership, change and ideas.
One of his concepts is to “always be shipping” and is based around the belief that one of the best secrets to success is simply finishing what you started. It doesn’t need to be perfect, and in many cases (software for example) it doesn’t even need to be finished – it just needs to be shipped. Everything else can be worked out later.
Why We Don’t Ship – Resistance & Limiting Beliefs
In his talk “Quieting the Lizard Brain” (video below [18min]), Seth talks about the “Lizard Brain” and how it creates resistance within human thought. This resistance creates doubt, induces fear, distracts us and ends up wasting time. Seth describes it as:
The Lizard Brain: That little voice in the back of your head, the “but” or the “what if” that speaks up at the crucial moment and defeats the joy and insight you brought to the project in the first place.
“Anything the mind can conceive and believe, can be achieved” – Napoleon Hill
The major points from this concept are:
- Believe in yourself and what your’e doing.
- Finish what you started.
- Silence the lizard and defeat the resistance.
At the time of writing this post, I currently have 55 drafts in my blogging queue that for one reason or another have never been published. Upon reflection, I know that the biggest obstacle to posting or “shipping” these articles is myself. I very often suffer from what I refer to as “analysis paralysis” or “writers block” and spend more time worrying about what to write, stressing whether it will be engaging enough and if people will enjoy it and get so caught up in thinking about all these things I rarely end up posting anything.
With these extra learnings I’ll be making the effort to post more frequently and share as much knowledge as I can with whoever wants to read it!
“Ship often. Ship lousy stuff, but ship. Ship constantly.” – Seth Godin
When you focus on the end result and accept that its OK to not be perfect, know that you’ll make mistakes and learn from everything you’re doing, you’re on your way to a better, more successful you.
What are you going to “ship” more?