Digital Analytics Fundamentals

November 3, 2013
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Last week I spent a bit of time freshening up on my Google Analytics knowledge in preparation for the “Digital Analytics Fundamentals” short course by Justin Cutroni and the Google Analytics team. The course consists of 6 “Units” encompassing all things from analysis techniques, attribution modelling, KPIs, filters, goals, reports plus much more and has […]

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The SIMPLE Approach; How to Hold People Accountable the SIMPLE Way

October 21, 2013
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We’ve all heard the expression “if you want something done right, do it yourself”. This stems from the frustration people often encounter when working with others which is mostly caused by poor communication. When working with others it is important that everyone is on the same page and know’s without a doubt who’s doing what, when […]

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Use Your Mac as a Wi-Fi Hotspot

October 7, 2013
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If you’ve ever been in a situation where the only form of internet available was ethernet and wanted your mobile devices (phone, tablet etc) to also have an internet connection, the Mac operating system (OS X – in my case “Lion”) allows for what is known as “Internet Sharing”. This feature allows you to share […]

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Adobe Digital Marketing Symposium Sydney 2013

July 30, 2013
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I recently attended the Adobe Digital Marketing Symposium held at the Hilton Hotel in Sydney and had a fantastic time. Adobe dubbed the event as: “The premier event for digital marketers to learn and share key strategies for driving market innovation.” The lineup boasted speakers from large organisations such as SEEK, the Commonwealth Bank of Australia, […]

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Sir Tim Berners-Lee Australian Tour

February 6, 2013
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Sir Tim Berners-Lee was in Sydney last night on his “TBL Down Under” tour so I decided to tag along and see what he had to say. Whilst you may not of heard of him, he’s kind of a big deal. In 1989 he invented the World Wide Web. Yep, the one you’re using right […]

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Role of an SEO

November 14, 2012
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Last Updated: 16th July 2020 Anyone who works in the SEO industry gets questioned more than a few times on what they do for a living. Explaining what we do to someone not in the know, or who isn’t that tech savvy, can sometimes be difficult. I’ve been put in this “So, what do you […]

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12 Must-Have Firefox Add-Ons For SEO

October 30, 2012
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For those not familiar with the Mozilla Firefox web browser or its ridiculous amount of add-ons, it’s a very powerful browser that, with the right plugins, can be one of the best tools in your SEO arsenal. Many of the SEO folks I know have switched to Chrome completely, claiming that can do everything SEO-related via […]

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How to Export iGoogle Feeds & Import them into Google Reader

September 3, 2012
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With the recent announcement of Google shutting down their iGoogle service, I needed to find a way to move all my RSS feeds into Google Reader. With both of them being Google products I was almost certain it would be a simple process. If you’ve tried this before you’ve probably already discovered that this isn’t […]

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Google Plus Authorship and How To Set it Up Yourself!

June 8, 2012
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With Google+ being released for some time now (launched mid-2011), Google search results have changed forever by showing author information in particular, the faces of authors of items of content for search queries. I’ve used myself as an example below: At first only available to the US, these rich search snippets are now available globally […]

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Zomg! Zerg Rush! In Google?!

May 3, 2012
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A colleague in the office today informed me that there is a new Google “Easter-Egg” game creating buzz on the internet that when triggered allows users to play a mini Starcraft type game with the Google interface. Originally released last week, the game gives more than just search results for their users! To play the […]

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