Google Tag Assistant – My New Favourite Chrome Extension!

May 16, 2014
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Measurement is such an important aspect of digital marketing – arguably the most important. How else do you know if your efforts are working or going to waste? To truly understand website and marketing performance it is imperative that tracking be installed and installed correctly. Whilst Google makes it as easy as possible to install tracking codes […]

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Semalt.com – What it is and How to Stop it Skewing your Stats

May 1, 2014
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What is Semalt.com? I recently noticed referral traffic from a domain known as “Semalt.com” inside many of my Google Analytics accounts. After some research I discovered that the site appears to be some sort of rank tracker that gets its data by crawling websites. Unfortunately, the crawler is set up in such a way that […]

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Digital Analytics Fundamentals

November 3, 2013
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Last week I spent a bit of time freshening up on my Google Analytics knowledge in preparation for the “Digital Analytics Fundamentals” short course by Justin Cutroni and the Google Analytics team. The course consists of 6 “Units” encompassing all things from analysis techniques, attribution modelling, KPIs, filters, goals, reports plus much more and has […]

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The SIMPLE Approach; How to Hold People Accountable the SIMPLE Way

October 21, 2013
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We’ve all heard the expression “if you want something done right, do it yourself”. This stems from the frustration people often encounter when working with others which is mostly caused by poor communication. When working with others it is important that everyone is on the same page and know’s without a doubt who’s doing what, when […]

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Use Your Mac as a Wi-Fi Hotspot

October 7, 2013
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If you’ve ever been in a situation where the only form of internet available was ethernet and wanted your mobile devices (phone, tablet etc) to also have an internet connection, the Mac operating system (OS X – in my case “Lion”) allows for what is known as “Internet Sharing”. This feature allows you to share […]

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Adobe Digital Marketing Symposium Sydney 2013

July 30, 2013
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I recently attended the Adobe Digital Marketing Symposium held at the Hilton Hotel in Sydney and had a fantastic time. Adobe dubbed the event as: “The premier event for digital marketers to learn and share key strategies for driving market innovation.” The lineup boasted speakers from large organisations such as SEEK, the Commonwealth Bank of Australia, […]

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Sir Tim Berners-Lee Australian Tour

February 6, 2013
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Sir Tim Berners-Lee was in Sydney last night on his “TBL Down Under” tour so I decided to tag along and see what he had to say. Whilst you may not of heard of him, he’s kind of a big deal. In 1989 he invented the World Wide Web. Yep, the one you’re using right […]

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Role of an SEO: 2012 and Beyond

November 14, 2012
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Anyone who works in the SEO industry gets questioned more than a few times on what they do for a living. Explaining what we do to someone not in the know, or who isn’t that tech savvy, can sometimes be difficult. I’ve been put in this “So, what do you do, exactly?” situation many times. […]

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12 Must-Have Firefox Add-Ons For SEO

October 30, 2012
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For those not familiar with the Mozilla Firefox web browser or its ridiculous amount of add-ons, it’s a very powerful browser that, with the right plugins, can be one of the best tools in your SEO arsenal. Many of the SEO folks I know have switched to Chrome completely, claiming that can do everything SEO-related via […]

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How to Export iGoogle Feeds & Import them into Google Reader

September 3, 2012
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With the recent announcement of Google shutting down their iGoogle service, I needed to find a way to move all my RSS feeds into Google Reader. With both of them being Google products I was almost certain it would be a simple process. If you’ve tried this before you’ve probably already discovered that this isn’t […]

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