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A Better Way to Link to Twitter Pages

March 6, 2015

in Digital

Most websites nowadays like to link their social profiles in one form or another, typically from a sidebar (like mine on the right!) or in the header or footer of the websites theme and for good reason too. We’re more connected than we’ve ever been and if you enjoy a website, why not receive status updates from them and keep up to date with what they’re up to?

Today I discovered what I believe to be a better way to link to your Twitter profile which displays a simpler, dumbed down profile that is geared more towards getting people to “follow” you. After being unable to find documentation on how to trigger this alternative landing page, I figured I’d share how to do it here!

The below screenshot is an example of how most sites link to their Twitter profile. The website simply links to “twitter.com/profile-name” and anyone who visits the page views that Twitter profile in full.

Your standard Twitter profile URL and landing page. This is how most websites link to their Twitter profile.

Your standard Twitter profile URL and landing page. This is how most websites link to their Twitter profile.

The other way sends the user to a more simplified profile page (shown below) and is achieve by linking to the following URL instead (where “profile-name” is your Twitter handle):

https://twitter.com/intent/follow?screen_name=profile-name

Example (updated link to my Twitter page):

https://twitter.com/intent/follow?screen_name=MatthewForzan
A more simplified Twitter profile page focusing on gaining more followers.

A more simplified Twitter profile page focusing on gaining more followers.

First of all, the profile pops up in a new, smallish window meaning users don’t leave your site. Secondly, the entire profile is stripped down to basics with the header image removed and only a few tweets & connections shown. The result is a much cleaner design focused around the company/individual itself and whilst I don’t have any data to prove it, my gut tells me this would have a higher conversion rate of “follows” than the full profile URL for the reasons I’ve mentioned above.

So there you have it, if you think its as good as I do be sure to update any links to your Twitter account then follow me and say hi!

{ 5 comments… read them below or add one }

Andrew March 19, 2015 at 10:36 am

I think that is a great idea Matthew. In most cases it would work great. Especially for e-com sites which continuously ad new social content filled with products, sales etc. I also like this idea as it eliminates one more unnecessary step if you have been redirected to twitter.com/profile-name.

Keep up the interesting ideas and strategies.

P.S My co is now following you!

Reply

Matthew March 19, 2015 at 10:42 am

Cheers Andrew. Looking forward to seeing the link updated on your company website!

Reply

Andrew March 19, 2015 at 11:09 am

Done 🙂

Reply

Alisha March 23, 2015 at 8:37 pm

Nice little hack there! Great to see you writing posts again. Keep it up 🙂

Reply

Matthew March 24, 2015 at 12:29 am

Thanks Alisha!

Reply

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