Search Engine Optimisation

I’ve been involved in the online world for more than 10 years and one of my favourite topics is the wonderful world of SEO (Search Engine Optimisation). It’s ever changing nature and mind-boggling frustrations drive me to always learn more, try different things and become a better marketer. I am currently working as the Director of Operations at E-Web Marketing in Sydney, Australia.

Below are my thoughts and strategies on different concepts within the SEO realm.

Search Console Data Arrives in Keyword Planner

August 24, 2016

I was about to call it a night when I saw this tweet from Alec Bertram:   You might not ever see a Keyword Planner in Search Console; but you can now see Search Console in Keyword Planner — Alec Bertram (@KiwiAlec) August 23, 2016 Naturally, I was pretty keen to get it connected, […]

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Answers to Common Questions About the Google Mobile-Friendly Update

April 22, 2015

Google’s latest algorithm update focusing on mobile-friendliness is well and truly on its way to be completely rolled out. Yesterday, the official Google Webmaster Blogposted some answers to frequently asked questions about the update. This post is a quick summary of that article designed to be more “to-the-point” using statements rather than a “Q&A” format. Today’s […]

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3 Ways to Check If Your Site Is Mobile-Friendly

April 20, 2015

If you haven’t heard already, big things are happening tomorrow in search with Google launching a major update to their algorithm said to effect more queries than both previous major updates; “Penguin” and “Panda”. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches […]

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Role of an SEO: 2012 and Beyond

November 14, 2012
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Anyone who works in the SEO industry gets questioned more than a few times on what they do for a living. Explaining what we do to someone not in the know, or who isn’t that tech savvy, can sometimes be difficult. I’ve been put in this “So, what do you do, exactly?” situation many times. […]

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12 Must-Have Firefox Add-Ons For SEO

October 30, 2012
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For those not familiar with the Mozilla Firefox web browser or its ridiculous amount of add-ons, it’s a very powerful browser that, with the right plugins, can be one of the best tools in your SEO arsenal. Many of the SEO folks I know have switched to Chrome completely, claiming that can do everything SEO-related via […]

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Google Plus Authorship and How To Set it Up Yourself!

June 8, 2012
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With Google+ being released for some time now (launched mid-2011), Google search results have changed forever by showing author information in particular, the faces of authors of items of content for search queries. I’ve used myself as an example below: At first only available to the US, these rich search snippets are now available globally […]

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List of Official Google Blogs

January 20, 2012
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Happy new year! Welcome to 2012. This year so far has been AMAZING for me and I wish the same for you! As my first post of the year, I’ve decided to put together a list of the top blogs that I frequent that are published by Google themselves. Anyone who follows them religiously knows […]

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Yahoo Site Explorer Laid to Rest

November 21, 2011
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Many savvy SEO’s and webmasters have known for a while now that Yahoo Site Explorer would not be around for much longer. With the Bing/Yahoo merger happening last year, Yahoo announced they would no longer be focusing on search and using Bing to power everything search-related – Yahoo Site Explorer being one of the services left […]

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Ten Recent Google Algorithm Changes

November 16, 2011
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A couple of days ago, Matt Cutts announced on the “Inside Search” Google blog, a list of ten recent algorithm changes that had been made to the search engine over the past few weeks. Matt Cutts has said: “We’re always looking for ways to give you even deeper insight into the over 500 changes we […]

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PageRank Updated Again!

November 8, 2011
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For those who pay attention, many have noticed that Google’s PageRank has once again updated with changes being seen across the web. It seems to have happened at the end of last month as I can’t seem to find any pages on my own sites being effected that were created in November. Most of the web properties […]

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