Search Engine Optimisation

I’ve been involved in the online world for more than 20 years and one of my favourite topics is the wonderful world of SEO (Search Engine Optimisation). It’s ever changing nature and mind-boggling frustrations drive me to always learn more, try different things and become a better marketer.

Below are my thoughts and strategies on different concepts within the SEO realm. If you’d like to learn more about my SEO consultant offerings, you can read about that here.

Google Formalises Robots Exclusion Protocol

July 25, 2019

After 25 years, the Robots Exclusion Protocol (REP) will finally become a standard. If you are a webmaster or search specialist and haven’t heard of this protocol before, you’d almost definitely be familiar with robots.txt files – small lines of text that sit in a single file at the root of a domain to help […]

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Google Announces Site Diversity Change To Search Results

June 17, 2019

Users of Google have long complained that performing certain queries would sometimes display multiple listings from the same domain, in effect creating somewhat of an unfair playing field. Now, Google has announced they’ve changed the way the search results are displayed to be more “diverse”, effectively allowing for a greater mix of properties to be […]

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Track Google My Business Traffic In Analytics

May 31, 2017

“What gets measured, gets managed” – Peter Drucker Do you have a Google My Business listing? You know, these things:     If you’re like most, then visits to your website via your map listing will be simply tracked as “Organic” in your Google Analytics profile, leaving you with no way to attribute traffic and sales to […]

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How To Update Google My Business Seasonal Hours

May 14, 2017

If you’ve got a traditional “bricks and mortar” location, it’s critical to ensure your trading hours are kept up-to-date within the Google My Business platform. With many users relying on the results Google shows them when searching for such information, you’ll want to make sure that potential visitors see when you’re open and closed so they […]

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Search Console Data Arrives in Keyword Planner

August 24, 2016

I was about to call it a night when I saw this tweet from Alec Bertram:   You might not ever see a Keyword Planner in Search Console; but you can now see Search Console in Keyword Planner pic.twitter.com/XZlNhFwXjl — Alec Bertram (@KiwiAlec) August 23, 2016 Naturally, I was pretty keen to get it connected, […]

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Answers to Common Questions About the Google Mobile-Friendly Update

April 22, 2015

Google’s latest algorithm update focusing on mobile-friendliness is well and truly on its way to be completely rolled out. Yesterday, the official Google Webmaster Blogposted some answers to frequently asked questions about the update. This post is a quick summary of that article designed to be more “to-the-point” using statements rather than a “Q&A” format. Today’s […]

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3 Ways to Check If Your Site Is Mobile-Friendly

April 20, 2015

If you haven’t heard already, big things are happening tomorrow in search with Google launching a major update to their algorithm said to effect more queries than both previous major updates; “Penguin” and “Panda”. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches […]

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Role of an SEO

November 14, 2012
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Last Updated: 16th July 2020 Anyone who works in the SEO industry gets questioned more than a few times on what they do for a living. Explaining what we do to someone not in the know, or who isn’t that tech savvy, can sometimes be difficult. I’ve been put in this “So, what do you […]

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12 Must-Have Firefox Add-Ons For SEO

October 30, 2012
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For those not familiar with the Mozilla Firefox web browser or its ridiculous amount of add-ons, it’s a very powerful browser that, with the right plugins, can be one of the best tools in your SEO arsenal. Many of the SEO folks I know have switched to Chrome completely, claiming that can do everything SEO-related via […]

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Google Plus Authorship and How To Set it Up Yourself!

June 8, 2012
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With Google+ being released for some time now (launched mid-2011), Google search results have changed forever by showing author information in particular, the faces of authors of items of content for search queries. I’ve used myself as an example below: At first only available to the US, these rich search snippets are now available globally […]

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