Build An A/B Testing Strategy With Heat Maps

March 8, 2017

Only two truths exist in the world of digital marketing: The consumer is always right. They know what they want, and if you don’t deliver it they’ll simply go elsewhere Data doesn’t lie. Understanding what your potential customers actually want is far better than understanding what you think they want. Therefore, it stands to reason that to […]

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A Better Way to Link to Twitter Pages

March 6, 2015
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Most websites nowadays like to link their social profiles in one form or another, typically from a sidebar (like mine on the right!) or in the header or footer of the websites theme and for good reason too. We’re more connected than we’ve ever been and if you enjoy a website, why not receive status updates […]

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Google Tag Assistant – My New Favourite Chrome Extension!

May 16, 2014
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Measurement is such an important aspect of digital marketing – arguably the most important. How else do you know if your efforts are working or going to waste? To truly understand website and marketing performance it is imperative that tracking be installed and installed correctly. Whilst Google makes it as easy as possible to install tracking codes […]

Read the full article → – What it is and How to Stop it Skewing your Stats

May 1, 2014
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What is I recently noticed referral traffic from a domain known as “” inside many of my Google Analytics accounts. After some research I discovered that the site appears to be some sort of rank tracker that gets its data by crawling websites. Unfortunately, the crawler is set up in such a way that […]

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Digital Analytics Fundamentals

November 3, 2013
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Last week I spent a bit of time freshening up on my Google Analytics knowledge in preparation for the “Digital Analytics Fundamentals” short course by Justin Cutroni and the Google Analytics team. The course consists of 6 “Units” encompassing all things from analysis techniques, attribution modelling, KPIs, filters, goals, reports plus much more and has […]

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How to Export iGoogle Feeds & Import them into Google Reader

September 3, 2012
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With the recent announcement of Google shutting down their iGoogle service, I needed to find a way to move all my RSS feeds into Google Reader. With both of them being Google products I was almost certain it would be a simple process. If you’ve tried this before you’ve probably already discovered that this isn’t […]

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Zomg! Zerg Rush! In Google?!

May 3, 2012
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A colleague in the office today informed me that there is a new Google “Easter-Egg” game creating buzz on the internet that when triggered allows users to play a mini Starcraft type game with the Google interface. Originally released last week, the game gives more than just search results for their users! To play the […]

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New Google Redesign

December 1, 2011
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With the release of Google+ a few months ago, Google introduced a new layout design that showed a consistent black navigation bar across the top of their services which made it easier to navigate between gmail, docs, calendar etc. The way in which it was designed also made it very easy to use and pretty […]

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