About Matthew Forzan – SEO Consultant

Digital dude living in Sydney, Australia.

I built my first website back in 1999 where Angelfire and Geocities were the shiz and 56k was where it was at. I was 12 years old, taught myself HTML and have been hooked on the web ever since.

After high school I went on to study Website Design and Development at College which allowed me to learn the LAMP (Linux, Apache, MySQL, PHP) development skills that I still use today.

In 2005 I began freelancing as a website designer & developer and quickly learnt my clients needed more than just pretty websites that functioned well – they needed traffic, leads and sales. Having this realisation, I devoured as much information as I could on how to generate traffic using search engine optimisation (SEO) and other channels such as email, paid and social.

I figured the best way to learn traffic generation was to join an agency who specialised in that area so in 2008 I moved onto agency life where I joined E-Web Marketing and worked in various roles over a 6 -year period; First beginning as an SEO Consultant, then branching into paid as an SEM Consultant, then as the Head of SEO and finally as the Director of Operations before leaving towards the end of 2014.

To date, I’ve worked on over 300 digital marketing campaigns with established brands like Fitness First, Bing Lee, Lincraft​, QBE Insurance, nib Health Funds on everything from site launches, website redesigns, promotional campaigns, SEO, SEM, social and more.

These days I work as Director of Search at Sydney-based agency Yoghurt Digital where I’m involved with strategy, execution and analysis helping business grow online using data-driven solutions. I do talks on various topics within the space whenever I can and am a regular guest lecturer at the UNSW Kensington campus. You can find my latest presentation on Google Analytics here.

I love to read books, am big on self-learning and the “CANI” principle of “constant and never-ending improvement” and am constantly reading blogs to better improve my skill-set, knowledge and understanding of this crazy industry we call “digital marketing”.

If you’d like to work with me or just say hi, you can contact me via the form on this page or by shooting an email to [hello at matthewforzan dot com dot au].

– Matthew

Name & Company

Matthew Forzan
Director of Search
Yoghurt Digital (@YoghurtDigital)



Professional/Event Bio

Matthew Forzan is a passionate Internet marketing professional with over 10 years of experience in helping businesses from all sectors achieve online success. Having achieved success working with over 300 clients including established brands like Fitness First, Bing Lee, Lincraft​, QBE Insurance, nib Health Funds​ and many more​, he has extensive experience and rich knowledge ​in all facets of digital marketing.​