Post image for Digital Analytics Fundamentals

Digital Analytics Fundamentals

by Matthew on November 3, 2013

Last week I spent a bit of time freshening up on my Google Analytics knowledge in preparation for the “Digital Analytics Fundamentals” short course by Justin Cutroni and the Google Analytics team. The course consists of 6 “Units” encompassing all things from analysis techniques, attribution modelling, KPIs, filters, goals, reports plus much more and has [...]

{ 0 comments }

Hold People Accountable the SIMPLE Way

by Matthew on October 21, 2013

Post image for Hold People Accountable the SIMPLE Way

We’ve all heard the expression “if you want something done right, do it yourself”. This stems from the frustration people often encounter when working with others which is mostly caused by poor communication. When working with others it is important that everyone is on the same page and know’s without a doubt who’s doing what, when [...]

{ 2 comments }

Use Your Mac as a Wi-Fi Hotspot

October 7, 2013
Thumbnail image for Use Your Mac as a Wi-Fi Hotspot

If you’ve ever been in a situation where the only form of internet available was ethernet and wanted your mobile devices (phone, tablet etc) to also have an internet connection, the Mac operating system (OS X – in my case “Lion”) allows for what is known as “Internet Sharing”. This feature allows you to share [...]

Read the full article →

Adobe Digital Marketing Symposium Sydney 2013

July 30, 2013
Thumbnail image for Adobe Digital Marketing Symposium Sydney 2013

I recently attended the Adobe Digital Marketing Symposium held at the Hilton Hotel in Sydney and had a fantastic time. Adobe dubbed the event as: “The premier event for digital marketers to learn and share key strategies for driving market innovation.” The lineup boasted speakers from large organisations such as SEEK, the Commonwealth Bank of Australia, [...]

Read the full article →

Sir Tim Berners-Lee Australian Tour

February 6, 2013
Thumbnail image for Sir Tim Berners-Lee Australian Tour

Sir Tim Berners-Lee was in Sydney last night on his “TBL Down Under” tour so I decided to tag along and see what he had to say. Whilst you may not of heard of him, he’s kind of a big deal. In 1989 he invented the World Wide Web. Yep, the one you’re using right [...]

Read the full article →

How to Export iGoogle Feeds & Import them into Google Reader

September 3, 2012
Thumbnail image for How to Export iGoogle Feeds & Import them into Google Reader

With the recent announcement of Google shutting down their iGoogle service, I needed to find a way to move all my RSS feeds into Google Reader. With both of them being Google products I was almost certain it would be a simple process. If you’ve tried this before you’ve probably already discovered that this isn’t [...]

Read the full article →

Google Plus Authorship and How To Set it Up Yourself!

June 8, 2012
Thumbnail image for Google Plus Authorship and How To Set it Up Yourself!

With Google+ being released for some time now (launched mid-2011), Google search results have changed forever by showing author information in particular, the faces of authors of items of content for search queries. I’ve used myself as an example below: At first only available to the US, these rich search snippets are now available globally [...]

Read the full article →

Zomg! Zerg Rush! In Google?!

May 3, 2012
Thumbnail image for Zomg! Zerg Rush! In Google?!

A colleague in the office today informed me that there is a new Google “Easter-Egg” game creating buzz on the internet that when triggered allows users to play a mini Starcraft type game with the Google interface. Originally released last week, the game gives more than just search results for their users! To play the [...]

Read the full article →

SEO Foundation Presentation @ The Strategic Entrepreneur Summit Sydney 2012

March 20, 2012
Thumbnail image for SEO Foundation Presentation @ The Strategic Entrepreneur Summit Sydney 2012

Last weekend I was fortunate enough to be given the opportunity to present at the Strategic Entrepreneur Summit in Sydney alongside Siimon Reynolds and Brian Sher as well as an array of other speakers including: Matt Rockman – the founder of Seek.com.au Roberto Boschiroli – My colleague and good friend and also one hell of a Pay Per Click/Google [...]

Read the full article →

List of Official Google Blogs

January 20, 2012
Thumbnail image for List of Official Google Blogs

Happy new year! Welcome to 2012. This year so far has been AMAZING for me and I wish the same for you! As my first post of the year, I’ve decided to put together a list of the top blogs that I frequent that are published by Google themselves. Anyone who follows them religiously knows [...]

Read the full article →